You can now send automatic recall messages directly through the NHS App, giving patients a familiar, trusted way to book their care with just a few taps.
✅ Why use the NHS App?
📈 Higher engagement
Patients are more likely to open and respond to messages sent through the NHS App. It’s a platform they already trust and use regularly.
📅 Fewer missed appointments
Messages are delivered straight into the app, making them easier to see and act on, reducing no-shows and delays.
🔐 Built-in security
All communication is handled through the official NHS infrastructure, ensuring messages are both secure and reliable.
🔧 How to get started
Just select NHS App as your preferred method when setting up your recall campaign.
💻 To read our guide on setting up automated recall campaigns, click here
📊 It works! Here’s the proof
In February 2025, at Penrose Surgery, recall messages sent via the NHS App were over 3x more effective than traditional SMS at generating bookings.
That’s a clear sign that patients trust this method and respond faster when messages are sent through a familiar channel.
ℹ️ Important to note
NHS App recalls are only sent to patients who have notifications enabled.
If notifications are off, Hippo will automatically fall back to another method (e.g. SMS or email).
If no alternative method is available, the patient will be skipped for that recall cycle.
💭 Want help reviewing your current campaigns or enabling NHS App messaging? Get in touch with the Hippo team →