Some recalls — like cervical smears or other preventive checks — can make patients feel anxious, uncertain, or even put them off booking. One way to support patients is by adding a trusted information link into your recall message.
This gives patients the chance to read clear, NHS-backed information before booking, helping them feel reassured and confident to attend.
❓Why add an information link?
📖 Educates patients — answers common questions about the test or procedure.
💡 Builds confidence — helps reduce worry or hesitation about attending.
✅ Encourages uptake — patients who understand why something matters are more likely to book.
🦛 How to do it in Hippo
When creating a custom message template, you can:
Write your main recall message as usual.
Highlight the text you want to add the link to (write link text that makes it clear and reassuring e.g. “For more information about cervical screening, click here”).
Use the “Add Link” option in the editor to paste a trusted URL.
The link will then appear as part of the message patients receive.
👉 For the full step-by-step instructions, see our guide: How to Add a Custom Link to a Recall Message
🧐 Example: Cervical Smear Recall
Message:
You are due for your routine smear test. Please follow the link below to book your appointment.
[Appointment Booking Link]
For more information about why cervical screening is important, visit the NHS website here: Cervical Screening – NHS.
💡 Best practice tips
Keep the booking link the priority action — place it above the information link.
Avoid overwhelming patients with too many links — one clear, helpful link works best.
📌 This approach is especially useful for:
Cervical screening
Childhood immunisations
Any campaign where patients may feel nervous or unsure.