Once your recall campaigns are up and running, it’s crucial to monitor their performance and identify areas for improvement. Hippo simplifies this process through the Practice Analytics tab, giving you visibility into everything from booking rates to overall campaign effectiveness over time.
Unlock the full potential of the new Advanced Analytics section—a powerful, customisable BI tool designed to help you leverage your data across multiple needs. From pre-planning appointments to monitoring campaign uptake, this tool empowers you to strategically plan and target cohorts with accuracy, ensuring you stay on track to meet your goals.
📍 Where to go
Click the Practice Analytics tab in the top navigation bar.
Then go to the “Advanced Analytics” section.
📈 What you’ll see
Here are the key sections to look at:
✅ Success Metrics
Number of patients recalled (automated messages sent)
Number of bookings made as a result
Use this to check how many patients are converting after being contacted
Note: This won’t show you which patients have booked in for an appointment. To see who’s booked, you’ll need to use the Recall List. See our step-by-step instructions for that.
✉️ Recall Methods
Breakdown of how successful each contact method has been:
Text
Email
WhatsApp
NHS App (if enabled)
Helpful for deciding whether to change message types in future campaigns
📆 Appointments Booked by Campaign
Shows which campaigns are driving the most appointments
Lets you compare performance across different indicators (e.g. smears vs diabetes)
📊 Campaign Messages Sent
Tracks volume of messages over time per campaign
Use this to check if any campaigns have slowed, paused, or need review
📱 NHS App Sign-up & Notification Rate
Helps you understand how many patients are likely to respond to NHS App messages (if used)
🧮 QOF Progress
Monitor QOF points over time
Helps connect your recall work to year-end outcomes
🧠 How to use this info
If bookings are low, you might:
Change the message method (e.g. try SMS instead of email)
Adjust how many messages are sent
Check if appointment slots are available
If a campaign is performing well, you can:
Increase the daily volume
Reuse the same configuration for similar targets
If a campaign has paused unexpectedly, check:
Slot availability
Contact delivery success
Patient eligibility filters
🎥 Tutorial video
💬 Want help interpreting your data?
No problem! Just contact the Hippo team and we’ll walk you through your Practice Analytics dashboard.