Before your first campaigns go out, we recommend letting patients know they may soon receive booking invitations from Hippo Labs. This helps them recognise the messages and reduces confusion.
💬 Sample wording to share with patients
To improve our services, we have adopted a technology provider called Hippo Labs. They help us to identify if you have any healthcare needs (e.g., an annual check or medication review) and enable us to invite you to book appointments via various messaging methods (e.g., email, text, WhatsApp). You can always choose to call us directly to book. Hippo Labs is a UK‑based company that follows all NHS digital standards and will never sell your data to another party: [INSERT PRIVACY POLICY]
Learn more about Hippo Labs here:
hippolabs.co.uk
📝 Ways to share this with patients
✅ Add a short notice to your website and waiting room (e.g. “From [date], you may receive appointment invitations from Hippo Labs on our behalf.”)
✅ Include a note in your next patient newsletter or PPG update
✅ Share a sample SMS/email so patients can recognise the format
✅ Brief your team so they can confidently explain Hippo if asked
ℹ️ You don’t have to do all of these! Just choose the methods that feel right for your practice and your patients.
📌 Why this matters
Sharing this information helps build patient trust and ensures patients feel confident that the messages are genuine and secure.
If you’d like help drafting patient-facing wording or want to check how to explain it best, just let us know. We’re happy to support!